Rochelle joined the ministry of Priority Living, Inc., dba The Master's Program in 1987 as Executive Assistant to the
Founder & CEO, Bob Shank, after a successful career in advertising and marketing, and extensive community service.
She continues to assist Bob Shank in this leadership coaching program that helps marketplace leaders find
and maximize their Kingdom impact, while also serving as a Campus Director for classes in San Diego. She also
hosts The Master's Program for Women in her home. Rochelle lives in Newport Beach, California and has been
married to Scott for 34 years. She has been Mother-of-the-bride three times in the last four years for their
three daughters, Margaret, Elizabeth, and Julie.